No shit. They keep ramping up the prices for cards that have the size and power consumption of a household appliance while they completely ignore the market of people just looking for something that runs a game smoothly in 1080p without overpaying. On top of that anyone who bought a card in the last 5 years just don't have a reason to upgrade right now.
The Battlemage series might turn out to fill that gap. But even there it will only capture the market of people who have been holding off buying a new GPU for almost a decade.
The 7800XT is over one year old and they're still selling it for $500. That used to be the normal price for a bleeding edge GPU that was just released and then within six months the price would drop below $200 new, at which point it was a good deal for anyone wanting a decent GPU that will last them a few year. Ever since the pandemic, with the scalpers, NVidia and AMD realized they can just charge highway robbery prices and get away with it and aren't offering anything reasonably priced anymore.
Intel smelled blood and are going for that newly opened gap in the market. I'm just waiting for the independent reviews to make sure there aren't any major issues and probably going to have one in my new machine next year.