Tesla (TSLA) is already in full discount mode a few weeks into the quarter

You couldn't pay me to drive a musk shit box.

After feed tax cut the new Equinox is only $27,495. Nah, that can't be the reason.

If you look at Tesla's profit margins compared to other OEMs, they're insane. It only makes sense they would start to come down after they got some competition. And they probably have a lot more room still to cut prices.

Also worth noting that the Model Y is getting a facelift soon, just like the Model 3, so no surprise they're cutting prices to avoid the Osborn effect.

They're also offering 0% financing for 3 years and like 1% after.