What Happened to Duracell PowerCheck?
What Happened to Duracell PowerCheck?
Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester &#…
It wasn’t just lack of demand. It was that versus the actual cost of increased failure rates due to introducing multiple additional points of failure to every battery.
PowerCharge had significantly higher rates of self-discharge and potassium hydroxide seepage. They were more vulnerable to corrosion in suboptimal storage conditions, perhaps due to putting conductive film beneath the insulator wrapping.
In other words the proposed value-add of that product line (convenience) was also directly impacting their core brand (maximal reliability).
My fingers hurt looking at that image
A pretty good summary of the TC video, but without Alec's passion for odd tech bleeding through it just isn't as interesting