Ford Chairman & CEO Jim Farley Wakes After Decade-long Nap, Shocked By China's EVs - CleanTechnica
Ford Chairman & CEO Jim Farley Wakes After Decade-long Nap, Shocked By China's EVs - CleanTechnica
Closing in on 15 years in global marketing and sales roles for Ford, Farley goes to China and is shocked because its cars are better and cheaper.
cross-posted from: https://lemm.ee/post/42676060
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Ford has been too busy selling $80,000 trucks to worry about cars and EVs.
I've never understood why so many people in the US buy pickups. City dwellers? Why? People in most trades? Panel van > pickup. Farmers or ranchers? Makes sense.
Status symbol and to project a personality.
Status symbol: "I'm a fucking moron :D"
Now with Truck Nuts^Tm
It's also ego and insecurity about their masculinity
My employer just swapped me from a pickup with a covered rollout bed to a van. I absolutely love it! Slightly less comfortable ride, but carries more parts and it's all more accessible, especially if it's raining or snowing. So this is why many companies have been using vans for so long...
Utility, can carry tall stuff, and can carry messy stuff without worrying about dirtying up the inside of a vehicle. Rain will wash a pickup bed out. At least that's why I have one, hauling stuff, working around my property, hauling trash. But mine is a 1995.
I/my business have owned 4 panel vans. One was an IVECO that had a 5+m long by 2+m tall interior. I'd much rather haul a tall load enclosed. If I ever needed to haul something taller, I could always rent a pickup or a real truck, and not being saddled by the pickup's shortcomings everyday.
Pickups have their uses, and I never denied that, I just say that most pickups don't do pickup duty, and that a lot do panel van duty.
To absolute morons who make sure it comes with a bed cover they never take off.