On this day 15 years ago, The Walt Disney Company acquired Marvel Entertainment for $4 billion.
On this day 15 years ago, The Walt Disney Company acquired Marvel Entertainment for $4 billion.
Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today.
[...]
"We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.
"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel's Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel’s properties.
Read more at https://thewaltdisneycompany.com/disney-to-acquire-marvel-entertainment/
15 years, damn...
Just because they haven't fucked it up yet, doesn't make this a good thing. This purchase was arguably illegal under US anti-trust law - Disney had its own competing comics properties and movie franchises and toy lines already.
The question now is how much is left in Marvel for Disney to exploit? And what will happen once Marvel movies don't reliably make a profit? They might bury the corpse, or dismember it and sell it for parts.
I don't think Disney is known for selling off IPs. So that will probably be unlikely. Bury is more likely and dig that corpse back up once it's nostalgic.
how much is left in Marvel to exploit?
Marvel has a catalogue of 85 years, and is continuously producing new comics.
If Disney at some point decides that the profit isn't there anymore, it definitely is a question. However they still produce new classic Disney (Ducks, etc.) comics even though they stopped doing these movies ages ago. So I'd think they'd keep Marvel comics running.
Loud movie go bang bang. Bad guy beat by good guy. Makes forget real world.
Superhero movies to me are the epitome of stupid entertainment to dumb down the masses. Makes them excited and ready to buy more shit instead of focusing on how fucked up this real world is by real people and not cartoon villains.
Bit of a iamverysmart line of thinking. Businesses arw trying to make money so they standardise the product as best they can, watering down the content.