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This fuckin' guy. He lives in Newport Beach and was made the CEO of Chipotle, which was headquartered in Denver. Since he didn't want to move to Denver, he laid off almost the entire corporate office and moved it to Newport Beach.
He justified all this by having a consulting company come in and do a study about where the best restaurant talent is in the US. Surprise, surprise. The best place for a corporate office just happened to be right where this assclown lived.
I guess what I'm saying is two things:
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Fuck this clown.
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Starbuck corporate employees are about to be surprised to learn that apparently Newport Beach has the best coffee talent in the country.
Consultancy firms know where their bread is buttered. In cases like this one, they're not much more than professional yes-men in suits.
Yeah fuck Seattle. All they ever did was revolutionize the entire coffee industry 2 separate times, and foster talent for generations of musicians. I guess they're also great at culinary experiences, art and culture, and maritime history. Oh and tech. They kind of dominated the tech industry for 40 years. But nothing else! Fuck that place! All hail Newport Beach!
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