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Gevalia is better* for the same price. And while I'm sure Kraft has some skeletons in their closet, they seem like a less shitty company.
*Take my opinion with a grain of salt. I'm a neanderthal that doesn't know/care what "good" coffee is supposed to taste like.
Kraft is an improvement.
True Neutral be like:
I don't drink coffee but I have heard Gevalia is good. It's probably the most popular coffee in Sweden where it comes from.
I have also heard coffee is expensive as fuck (and worse) in the USA compared to Sweden.
It depends on what you call coffee.
A cup of coffee with cream and sugar? Cheap as hell. I'm not sure what a pound of beans costs in Sweden but it's about 10 bucks here for a middle of the road bag, a little more if you want to be fancy.
A "coffee" from Starbucks or similar which is in all actually a fancy milkshake flavored with a shot of espresso? Gets a little pricey. But I wouldn't actually call that coffee.
A “coffee” from Starbucks
referring to anything and everything from starbucks as "coffee" is part of the strategy of the "culture" (keyword: cult) initiation. people want to feel like they belong, so once you master the ridiculous pretentious starbucks lingo and every barista in the zip code knows you by name, you're in. and once you're in, it's difficult to leave. by design. and now that you associate "coffee" with "starbucks," it naturally follows that if it's not starbucks, then it must not be coffee
Many many moons ago, I was in highschool and somehow got my hands on a Gevalia coffee catalog. They were offering a free coffee maker with a subscription of coffee. The first coffee shipment of the subscription was free (along with the coffee maker), you just had to pay shipping. And you could cancel any time. So I ordered the subscription, got my two bags of coffee and a coffee maker for about $10 in shipping charges, then immediately canceled.
I don't remember much about the coffee, but that dang coffee maker followed me through high school, college, and a good decade beyond that. It wasn't particularly great, just a regular drip coffee maker, but it lasted forever. I'll never forget that thing.
Thanks for the recommendation, I just ordered their mocha coffee now!
I'm also a neanderthal that doesn't know what good coffee tastes like so I've been buying Folgers out of habit lol