As we wait for Collections to widely launch, Google is rolling out “local recommendations” for the Play Store.
You’ll see a “Want to see local recommendations in Google Play?” prompt. Google explains how “Play can use your device location to recommend apps, offers, and other local content that are relevant in your area.”
Under GDPR they can't use it, unless you give them consent. They obviously do, but they can't be too obvious, otherwise they'd have to pay huge fines again.