The extent to which businesses use surveillance pricing is unknown, the FTC said.
Just one more reason why we should be keeping companies from collecting our data and looking like anyone else to them. Typically it is argued that data is subsidizing something, but here it is directly increasing your costs.
Your cousin Vinnie, with his 582 credit score, 9-year-old Dell Inspiron desktop, VPN through a swamp in AL is about to become the most valuable internet shopping profile in the family.
Websites track you in various ways including fingerprinting, random injected javascript code and other stuff. I'd recommend to at least get the uBlockOrigin addon to block trackers.