I didn't realize that was the point of this "meme", although I wouldn't consider that a meme. That has a statement that is technically correct but, on the surface is misleading. If that's the point, then i apologize.
If you consider a 'meme' to be one particular flavor of internet humor, then whether it is or not is based on the community hosting it really.
In the more useful context of the word, any transmissible content that can convey ideas and behaviors beyond its context is considered a meme. Just, you know, modern day usage and all.