I like this idea. Animals care far less about the texture of meat, which I think is one of the most common complaints about meat substitute food eaten by humans.
The flip side to this, is that the vast majority of meat in pet foods is effectively waste from human-grade meats, for the same reason. That means the price point for competition in pet foods is significantly lower.
It also means that there won't be as direct of an impact on livestock numbers should pet food be sourced via synthetic meats, as it just means the byproducts which would enter the food chain for dogs instead become waste products with a cost of disposal.
They’re only introducing it to pets because it requires very few approvals compared to human consumption. Once it’s worked for a few years (assuming) and their production systems have ramped up, seeking human approval will be much easier.
This could be one of the game changing moments in human history. Could be so good for society and the planet as a she.
The world population is unsustainable as is, this is a major step to making it more sustainable. But it will probably just mean we double the population again and this just slows the disaster down.