Why is Google launching the Pixel 9 so early?

The Google Pixel 9 series is going to launch super early, but why? We've got a few ideas on Google's reasoning for the August launch.

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tl;dr: AI + competition

Utilizing the otherwise quiet month of August gives Google a chance to show off new AI ideas on Pixel ahead of Apple’s next iPhones which, now, look to be packed with “Apple Intelligence.”
- I've never seen more hype around anything in my life than AI. This is so wild. Can't wait for this fad to die.
  
  It's something similar like the dotcom crash where everyone and their mother is looking to capitalize on The Next Big Thing™ which will then crash spectacularly but will leave a host of survivors that'll be the next big companies.
  
  especially remote ai that relies on google's servers, because it's not even impressive anymore.
  
  There is no way it’s going to die.
  
  I’ve been using various “Ai” things and it’s helped me significantly with my work. (Freelance)
  
  Just yesterday I was able to complete a 15-20 minute task in just 4 minutes.
  
  I use it everyday and it’s enabled me to do so much of my busy work in minutes.
  
  Writing it off as a fad is rather ignorant. Sure there’s a lot of hype and bullshit surrounding AI, but it already has strong use cases and earns a profit for the companies involved. It’s still the early years for the tech too, so it is reasonable to expect it to improve in the coming years, both in terms of accuracy and performance.
They have always followed the iPhone event haven’t they? Maybe this year they think they have enough advantage to lead

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