Regardless of the filters used in photographs, taking over a narrative like this is one of the oldest tricks in the book. If every photo has AI in it, then everyone is already complacent and should support the rich pushing more and more AI.
Easter totally isn't named after Ēostre, it's the day Jesus rose from the dead.
Generative Fill isn't a filter, the posters complaining about it were using AI tools to remove cars and other things from their photos and then getting butthurt when Adobe tattled on them in the meta data.
It wasn't a case of tweaking the LUTs or changing exposure, they manipulated the photos using an AI tool and got upset when they got tagged out for it.
That's not surprising when a lot of phone cameras use AI filters. They should probably have separate labels for photos generated by AI and photos edited with AI.
Not a photo, but I had a 4K video that I shot on a DSLR and edited in Premiere that was tagged as "Made with AI" as soon as I uploaded it to the company Instagram. That video was entirely human made as far as I was aware, but I guess Facebook knows better.