Stop using Google Analytics, warns Sweden's privacy watchdog, as it issues over $1M in fines

cross-posted from: https://kbin.social/m/[email protected]/t/140885

For clarity: This relates explicitly to UA not GA4. That doesn’t however mean that the current version is deemed GDPR compliant; that is likely something that a future investigation will decide.

Google claims that GA4 should be compliant, but at the same time they have also for years until a few days ago been providing a version of GA that wasn’t.