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Stop using Google Analytics, warns Sweden's privacy watchdog, as it issues over $1M in fines

techcrunch.com Stop using Google Analytics, warns Sweden's privacy watchdog, as it issues over $1M in fines

Sweden's data protection watchdog has issued a couple of fines in relation to exports of European users' data via Google Analytics.

For clarity: This relates explicitly to UA not GA4. That doesn’t however mean that the current version is deemed GDPR compliant; that is likely something that a future investigation will decide.

Google claims that GA4 should be compliant, but at the same time they have also for years until a few days ago been providing a version of GA that wasn’t.

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