This is not really "not the onion" though...
Sure, the headline is written kinda funny with the "forced to use brain", but I don't think the story is wild enough...
If you were to ask the university students that i overhear at lunch you would absolutely believe this was very significant. Soo many people use it and not just for inspiration.
Reminds me of a news segment from The Onion Movie, which came out long before the internet became an integral part of international commerce:
The internet went down for three hours this morning, plunging the nation into productivity.
The outage, which caused major work startages
from New York to California, prevented an estimated
120 million American employees from messing around on the Web at work.