Media Campaign to Eliminate Commercial Trade in Wild Animals and Introduce One Health Policy

{"Location": {"Latitude": 12.5433216, "Longitude": 104.8144914}, "Category": "Partners", "Tags": {"projectStatus": "Closed", "projectType": "Demand Reduction"}, "title": "An overwhelming majority of the world remains unaware how large and detrimental the business of commercial trade in wild animals is, not only to the animals, but also to people due to the risk of zoo", "ImageLinks": ["https://www.freeland.org/uploads/1/3/6/2/136275344/published/freeland-film-festival.png?1633618644", "https://www.freeland.org/uploads/1/3/6/2/136275344/6143c83b651d6-image_orig.jpg"], "BasicData": {"Name_Of_Org": "Freeland", "Country": "Thailand, India, Sri Lanka, Southeast Asia, West Africa, Brazil", "Region": "Cambodia", "Primary_Conservation_Action": "REDUCE Demand for Wildlife ", "Secondary_Conservation_Action": "STOP Trade & Trafficking", "Solution_Website": null, "Support_Link": "https://friendsoffreeland.flipcause.com/hosted_widget/hostedWidgetHome/MTA4NTM4", "Organization_Website": "freeland.org"}, "AdditionalInfo": {"Species_Focus": null, "Project_Start_Date": null, "Project_Value": "closed", "Job_Opportunity_Link": "https://www.freeland.org/work-opportunities.html jobs available", "Impact_Tracks": "Public Policies, Consumer Behaviors", "Impact_Numbers": "More than 7 trainings conducted for airports", "Lessons_Learned": "1. Journalists are keen on COVID stories. Spend quality time with them and show them the link to commercial trade in wild animals and destruction of wild habitats. 2. Visuals are key (good photos and video increase the chance that media organizations will carry a story. 3. Give the journalist a view of the problem. They want to be frontline so they can verify the information and experience what you are talking about. They became journalists in part for their hunger for facts and adventure. 4. Use the EndPanemics.Earth alliance to refer journalists to other experts. They need multiple sources. \nHere are some examples of the media campaign (I could not attach this to supporting material): https://www.freeland.org/coronavirus-campaign"}, "Description": {"Organization_Mission_Statement": "Protect vulnerable wild animals, communities and ecosystems from trafficking and over-exploitation. Our Vision is a world of pristine ecosystems that is free of wildlife trafficking and human slavery", "Problem_Statement": "An overwhelming majority of the world remains unaware how large and detrimental the business of commercial trade in wild animals is, not only to the animals, but also to people due to the risk of zoonotic outbreaks. Those who may have some level of awareness may not know that the legal trade in wild animals is equally capable of transmitting zoonotic diseases as illegally traded animals. The viruses do not discriminate. Furthermore, much of the public and government decision makers (not to mention senior level inter-governmental bodies) may mistakenly think that a ban on commercial trade in wild animals means banning subsistence hunting (commercial and subsistence are by definition vastly different).", "Support_Needed": null, "Activities_To_Solve_The_Problem": null, "Description_Of_Solution": "To tell the convenient truth: that the recurrence and severity of pandemics can be drastically reduced through the strokes of pens by lawmakers who have it in their power to ban commercial trade in wild animals. And to clarify what such bans would look like (for example, that they would not include a ban on subsistence hunting). This campaign clearly illuminates the connection between wildlife poaching and trade to zoonotic outbreaks. Animals that are taken from, or pushed out of their natural environments, can carry a pathogen with them into human populations which have no immune response to that pathogen. This message is delivered via newsprint stories, TV stories, Opinion Editorials, and social media. ", "Result_And_Outcome": "Over 100 stories placed in at least 10 languages in every market in the world, reaching at least 700 million people. "}, "ContactInfo": {"Contact_Person": "Steven Galster", "Email": "[email protected]"}}