They're trying to pander to the conspiracy theorists for a quick buck. This story probably took less than an hour to research and write, and probably brought in some decent ad revenue from the gays-taking-over-the-world crowd.
Do remember that's a tenet of Putin's justification for opposition to the west.
although what you're describing certainly happens, i don't believe that's what's happening in this case. this isn't some tabloid rag running some inflammatory, exploitative headline.