Do Americans think granite is particularly cool or luxurious? It's generally perceived as being a bit old timey and cheap where I'm from, but I heard someone say that's not universal.
I mean anything made of real materials that aren't plastics and fiberboard is luxurious to me. So yes I would consider a floor or a countertop made of actual stone luxurious.
We're flooded with propaganda constantly. Some of that propaganda is in the form of short cycles of changing building materials and finishes and repetition of the words modern and outdated. Anything from more than two cycles ago is looked down on. You gotta destroy and throw out perfectly functional and aesthetically intact construction on a certain cycle to not be viewed as poor.
There is a disgusting television network called HGTV that heads up this propaganda wing.
Oh good point, from what little I've seen in "extreme makeover", they use wood and/or stiff cardboard, which kinda like the piggies and the wolf story, get blown away when there's a breeze.