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That has to be bugged or they reset something with the new release. I did all the achievements years ago and the numbers were not that low.
Probably, this is the current one (the screenshot is a few days old):
On second thought this is still very brokenThere's probably quite a few people who couldn't play during the week. There were hudnreds of thousands copies sold in the last few days, not everyone could play right away. I got lucky and managed to squeeze maybe 10 hours in...
There also might be people who bought it from Steam, since the word got out it's better for Wube, but then went to factorio.com and got a copy unconnected from Steam. But yes, even before, there was a surprising number of people who didn't get any achievement ever.
Why would it be better for Wube to buy from Steam?
To get an extra boost from the homepage sorting algorithm. More people will get a recommendation, of a newly released game is selling well.
It's definitely a bug, I went and looked at my old achievements and even though all the ones from the base game are unlocked, almost all of them say 0.0% of players have that achievement.
Remember that achievements often won’t trigger with mods enabled.
I still regret running a /c command on my server to increase critter evolution rates