...facilitate a sale process for the business in order to protect its iconic brand and further advance Tupperware's transformation into a digital-first, technology-led company.
Tupperware is a weird ass company and for the longest time you couldn’t buy their products in a store or online. You had to go to a “Tupperware party” and buy them from a local rep.
Eventually they started to sell in select stores and eventually online.
By “digital first, technology led,” they basically mean they’re playing catchup with e-commerce basics.