Mattel is updating some of its most popular games to help the color blind
Mattel is updating some of its most popular games to help the color blind
Mattel is changing some of your favorite games, like Uno and Phase 10, to make them more inclusive. Here's how.
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It said the move is a step in its "commitment to create more inclusive play experiences," "break down barriers to game play and help advance awareness of those affected by colorblindness."
Translation: Sell to more customers.
6 6 ReplyAh yes, the giant untapped market: Colorblind people, making up a solid 5% of the populace.
This is the rare time capitalism breeds good innovation. The right thing for the wrong reasons is still the right thing.
4 0 ReplyI mean, yes. A game that’s enjoyable by more people should have wider appeal.
13 0 ReplyIt’s nice this greed has a side effect of allowing more people to play.
6 1 Reply