Guitar Center’s new CEO explains why the firm’s future must prioritize premium guitars
Guitar Center’s new CEO explains why the firm’s future must prioritize premium guitars
Gabe Dalporto insists the firm needs to “evolve and execute better” in order to survive, and that it has forgotten who its core customer really is
Whenever I see the phrase "an awful lot of..." I find it's almost always reversable.
"you see an awful lot of $300 guitars"
but also:
"you see a lot of awful $300 guitars"
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I get that the guy is trying to rebrand Guitar Center as a "premium experience" or whatever but saying dumb shit like "you see an awful lot of $300 guitars" is just bad marketing.
CEOs truly are worthless to everyone but the investor class.
Fuck, $300 guitar is fancy for me. I got lucky with my current one in that the seller had no idea what they had.
Edit; I also paid $300 for a Schecter they had and then resold it back to them a year later for $200 effectively renting a guitar for a year for $100.
I'm with you. I really only buy cheap instruments. I do know that once you get into the pro-sumer range they can get really costly.
I just feel like that line from the CEO comes off as really classist and shitty, even if he is trying to signal that he wants to get those higher end customers in the door.
Oh yeah, for sure. I figure anyone with the CEO job title forgets or has never experienced being a broke ass.