Article specifically calls how they're axing military and first responder discounts, how you still get upcharged for HiFi if you use their DJ Integration feature, and how they're nixing the free tier.
The article is not an advertisement; it contains some good news for consumers and some bad news for consumers. The notable bit is the good news, hence it's the headline. And it's notable exactly because it's good news --- most everyone else is raising prices across the board.
Yes, it is. It may not be interesting to you, but it is (as others said) noteworthy when a company bucks the trend of the industry.
This type of story is business journalism --- it's not world news or politics, but it's still news. And the article isn't as rosy as the headline --- they are still upcharging for the HiFi service if you used the DJ Integration feature (no idea what this is, I don't use Tidal), and they're axing military and first responder discounts.
I initially upvoted this comment, but since every other comment you've made is weird and combative, you've somehow made me stop agreeing with you. It's an odd feeling.