EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
www.tomshardware.com EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."
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Like how the NES game Teenage Mutant Ninja Turtles had Pizza Hut ads? Or like how the NES and Genesis have McDonald's games?
4 8 ReplyProduct placements have been around long, and nobody cares because it doesn't effect the actual game and usually blends in.
Ads mean they show real world Advertising banners and videos to you in your paid software.
4 0 ReplyAlan Wake gave an achievement if you watched a verizon ad
2 0 ReplyShell shock!
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