No, they genuinely think they are struggling. Rich people don't think they are rich, because there is someone who makes more, and they are rich. The 10% thinks they are struggling because they aren't the 1%. The 1% thinks they are struggling because they aren't the .1% and so on and so on.
I met a doctor once who thought that she was being 'struggling' by only making 450K/yr and she thought she deserved 550k/yr. She was 100% genuine.
I make 3x median income. and all i ever hear is how 'poor' i am from my friends/peers. Because do then 'poor' is anything less than 250K/year w/ multiple family properties to vacation and stuff.
It's that they have ALL THESE GOALS and want to do ALL THE THINGS and may genuinely make a great deal of money. It doesn't mean that they don't need to budget and save, though. This person is definitely out of touch with reality or was brought up wealthy.
I only make about 68k/year. I'm just single and live a frugal life. I only started driving at the age of 39 after I decided to splurge and buy a used Nissan with 145km on it.