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As far as electrification goes, Toyota is virtually at the bottom of the list of car manufacturer . I'll see it when I believe it.
F.U.D. Fear, Uncertainty, Doubt. A favorite tactic of IBM, then Microsoft, now Toyota. If you can’t compete, announce an upcoming “breakthrough” so customers will delay purchases from competitors
Yeah with car manufacturers the usual tactic is 'concept' cars of 'the next model' containing every single thing a consumer could wish for.. which of course never get built.
Pontiac Aztec was the worst ever. The concept was so cool and they claimed almost ready for production. It would have been YUGE! ….. then somehow they released a completely different disaster of a vehicle that is now part of history as one of the worst ever
Truth, these type of announcements are meant to instill a sense if something better is coming if we just wait. It's a honest strategy if there is truly something in the works but right now a lot of misinformation is just making it an bad strategy to use.