“ We have unusually strong marketing connections; Vitalik approves of us; Aella is a marketing advisor on this project; SlateStarCodex is well aware of us. We are quite networked in the Effective Altruism space. We could plausibly get an Elon tweet. ”
From the short investor spiel document. Also they want to just bypass the FDA?
Furthermore, we don't have to worry about regulatory slapdown if we sell it as a medical tourism product in, say, Próspera. We could brand this as a secret medical treatment for the super-elite, like Peter Thiel's StemcenterX or Minicircle's regenerative medicine hub, and charge $20,000 a dose.