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When they removed their "don't be evil" motto, I thought it was hilariously bad optics but probably came from some misguided thinking that if they stopped talking about the potential for evil, people would stop wondering whether they had bad motives and needed the motto to keep straight.
It became clearer and clearer that they removed the motto because they felt it was holding them back from greater profits and was skewing employee behaviours in ways they didn't want and bringing up objections to policy ideas that they wanted to avoid. It was never about the optics, it was about the profits.
Now, when Google removes a pledge not to make portable killer AIs and skynet, you have to accept that it's because they see making portable killer AIs and skynet as hugely profitable for them, and they don't want any good intentions or moral behaviour getting in the way of that profit.