Really you pay for convenience and legallity. Not everyone knows how to or feels comfortable pirating. With a service you know you aren't breaking any laws and you're not worried about quality, storage, captions, and sketchy files.
You're definitely paying for legality and safety, but when you have to search through five different streaming apps to find that the movie you're looking for can only be rented via yet another service, the convenience becomes debatable.
Apple and others have tried to fix the discovery issue. And some of the platforms tell them to fuck off. Such as Netflix. And formerly Amazon.
If you’re not aware, AppleTV will list things across many streaming services and take you right to the shows/movies in the respective apps. As long as a platform is participating. So you just browse/search in a central place.
Apple and Amazon worked out their differences a few years ago and their stuff is now part of the index.
I wonder if this bundle will change that. Currently, Netflix does not integrate with these sort of features.
It's funny how hard it is for providers to get this concept. I feel we're about to enter the cycle where we see an uptick in mainstream piracy because the price is starting to outweigh the convenience and legality.