I think the wording youâve used is misleading people. When you say âthey are better offâ are you referring to the political class who fed this shit or the people who ate it up?
A priceless opportunity to sell âmore affordable high-quality cheese to Canadaâ was one of those many Brexit boons that Boris Johnson championed with his customary blather as prime minister.
But after a meeting in recent days between Britainâs cheese makers and the UK governmentâs negotiating team there is a whiff to Johnsonâs boasts that would put a stinking bishop to shame.
After months of reassuring words from the trade secretary, Kemi Badenoch, about working on a deal, the government is now advising cheese exporters on how to prepare for the worst.
Coombe Castle, which received the Kingâs award for enterprise in international trade in April 2023, has already had to set up a Dutch company in order to sell into the EU and is paying taxes in the Netherlands.
He said: âIt is unacceptable that British cheese exporters are facing unfair price hikes because the government is distracted by its own endless chaos and many will be wondering why on Earth ministers agreed these cliff edges in the UK-Canada trade agreement in the first place.
William Bain, the head of trade policy at the British Chambers of Commerce, said: âIt will be a worrying festive period for UK manufacturers and exporters of cheese and dairy products to Canada.â
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The report showed that cheese is the UKâs top food export and is now worth nearly ÂŁ400 million compared to chocolate sales of ÂŁ386 million. Salmon and breakfast cereals are close behind with sales of both products exceeding ÂŁ350 million.