It used to be thought of as a luxury brand there. I’m not sure that it is looked at that way anymore.
If I was GM CEO, I’d bring back Saturn, put all the EVs under that brand, and let the dealerships come crying later when no one wants anything but EVs. I’d also sell Saturns direct like Tesla and then sue in court for that right.
I’d also let the Buick brand die off in North America, if not elsewhere.