I live in bumfuck Egypt and mostly everybody drives a truck. They are awful, giant, and dangerous. I do not feel that the majority of people that use them actually need them, but everybody has bought into the marketing campaign that in order to be a real man you gotta drive some big fuckoff vehicle. It'sd asinine
I do see a use case for them in Egypt though. In harsher environments they excel quite well. They're designed to be more reliable and serviceable than regular cars. But it's unnecessary in urban environments and easier climates.