Tumblr’s ‘fediverse’ integration is still being worked on, says owner and Automattic CEO Matt Mullenweg
Tumblr’s ‘fediverse’ integration is still being worked on, says owner and Automattic CEO Matt Mullenweg
Despite delays, the plan to connect Tumblr's blogging site to the wider world of decentralized social media, also known as the "fediverse," is still on,
This is something that should take time so that it is done correctly. It would be much harder to get people on board if you had to fix things after launching.
I assume it's even harder to move an existing product to the Fediverse than it is to create a new platform from scratch
But they're not moving people to the fediverse, they're basically rolling out the same plugin integration that is available for WordPress already and the only reason they're even attempting that is because they've not given up on monetizing Tumblr and in order to do that, they have to garner more traffic of which they feel that Tumblr can get with the rising tide of primarily Mastodon.
I've said it before, I'll say it again, people should move their Tumblr accounts to FireFish.
I have big sympathies for FireFish, but I feel like the target audiences so far are very different. Maybe call it the network effect, but it's difficult for me to imagine a tumblr user who maybe is used to blogging about their SuperWhoLock fandoms moving to FireFish where there probably is no big audience for that. At the same time I would want to see these users and their niches in the Fediverse.
There is a very particular culture that is unique to tumblr which I don't see moving somewhere else.
use CoHost :)
Definitely. It's still nice that they consider it, Tumblr is a big name, even if less popular today than a few years ago
This is the best summary I could come up with:
Despite delays, the plan to connect Tumblr’s blogging site to the wider world of decentralized social media, also known as the “fediverse,” is still on, it seems.
Over a year ago, Automattic CEO Matt Mullenweg — whose company acquired Tumblr from Verizon in 2019 — posted on Twitter that the site would “soon” add support for ActivityPub, the protocol powering Twitter/X rival Mastodon and other decentralized social apps.
But it also led many fediverse advocates to wonder if Tumblr’s plans to join the world of decentralized social media had also been scrapped.
Reading between the lines, it seems the company isn’t ready to place a full bet on ActivityPub — though Mullenweg generally supports a more open internet.
Though Mastodon today only has around 1.5 million monthly active users, ActivityPub is seeing more momentum as of late — especially now that Instagram Threads, another Twitter/X competitor, is pledging integration with the fediverse.
In another AMA response, Mullunweg also noted that a larger effort to migrate Tumblr’s half a billion blogs to WordPress on the backend is something he’s also contemplating in the new year.
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