Meta banned from using personal data for behavioral advertising in EU/EEA
Meta banned from using personal data for behavioral advertising in EU/EEA
This is a breaking story, more details to follow! The European Data Protection Board (EDPB) has taken a significant step in data protection enforcement by issuing an urgent binding decision against Meta Ireland Limited (Meta IE). This decision, stemming from an initial request by the Norwegian Da...
The EDPB issued an urgent binding decision that essentially bans Meta from using personal data for behavioral advertising in the entire European Economic Area (EEA).
Now I would also like a ban on using my personal data to train an AI model. Soon we'll get ads based on ai prediction based on our personal data as an indirect way to still do the same things.
Nowadays, you have to assume your personal data being used to train an AI model is the cost of signing up to any free website unless they explicitly tell you otherwise.
Right. That's the point. Let's make that illegal. The same way you can't sign a contract to give away any other rights.
I wonder what The Gospel knows about me.
Sounds a bit too close to a black mirror episode to me. The one with the dating site.
Yeah, if they can, they will.
She also highlighted that Meta has not shown compliance with the orders set by Ireland’s Data Protection Act (IE DPA) last year.
Because getting caught and fined a couple million isn't even a minor business expense to these companies. Stop acting surprised when they don't follow your rules when you fine them 0.007% of their yearly profits.
Like,
Despite this, Facebook and Instagram remained operational in Norway, where EU data protection laws prohibit such advertising practices. The platforms faced a daily fine of one million Norwegian kroner (around €89,000).
Their bean counters probably laughed out loud when they were told about this, and I wouldn't blame them. This is a joke. They probably spend more on toilet paper for their office workers. Meta has nearly 200 BILLION (with a B!) in assets. Treat them like it.
I always thought it would be a good idea to fine publicly traded corporations a percentage of their market cap + 10%, going up to maximum of 100% market cap + 10%.
If Meta is worth $817B USD, then we should treat them like it.
GDPR:
These types of infringements could result in a fine of up to €20 million, or 4% of the firm’s worldwide annual revenue from the preceding financial year, whichever amount is higher.
4% can be a lot in absolute numbers for these massive corporations. But it's such a low percentage that it could indeed be included in operational cost and then be ignored.
Same misleading nonsense. If you follow the links it becomes obvious that it's the old news banning FB from using the data on the basis of contract and legitimate interest - which they're avoiding by claiming "consent" after people choose that they'd rather not pay a triple-digit amount per year to use the site.
Based.