This is a fad I'm glad I tried. Just sprinkle some of your rub (or ranch powder in this case, because "ope") and throw it on some tin foil next to your meat for the last 2 -3 hours. It's an easy crowd pleaser and delicious with Ritz crackers.
Plain blocks of this smoked then covered with Pickapeppa sauce or whatever pepper jelly you like over the top is really solid stuff for a holiday appetizer.