Not sure, but I am pretty sure that most of the people buying the X series don't really care as much as us dorks about dynamics (at least the non-XM trims)
I kind of feel like some of them are okay. I actually like the new M2, but I'm kind of a sucker for boxy cars, and I love the retro look (though I will probably completely forget about the new M2 if Hyundai ever releases that concept car they introduced)