I hadn't realised that eg, Football Australia had signed contracts with sports betting related companies, and that they actually get a cut of each bet. And "The NRL earnt 50 million dollars last year from this agreement. It takes a 1-point-2 per cent commission from every bet in Australia on its games, more for riskier bets and gambling on big games like the State of Origin and finals. On some bets … the NRL can take 17.5 per cent of a bookmaker's profit."
They won't want to do anything to reduce gambling. They are incentivised to increase gambling !!
The gambling companies are so deep in with clubs, associations, broadcasters and the brains of people who consume sports that I don't know that some people can separate sport from gambling. At the extreme how many people ever watched dog or horse racing purely for the sport?
Eventually many bigger sports are going to be in a similar position to the racing industry where they cannot exist without gambling revenue.