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Honest question: why push people to use the app specifically? What is the advantage to reddit if everyone just magically dropped the browser and switched to the app?
Harder to block ads and tracking on an app.
Also, last time I tried it, you couldn't use the app without being logged in, so they get more data on you than if you were able to browse anonymously.
all the better to spy on you, my dear.
Reddit users are product not customers.
The product is the data they mine from users. The reddit app is almost certainly loaded with telemetry and tracking.
This is data that can be sold. Likely worth more than the increased ad revenue from users who know how to block ads on their phone.
Its always worth to look at the amount of Data used between the official app and third party. Before unsinstalling i realised that sync for reddit had about 2 thirds the amount of tzraffic that the offical app uses...
For that sweet sweet ad revenue from my understanding
Since... It's significantly more difficult to avoid ads/data harvesting from an in-house-designed app than, say, a 3rd party browser with adblockers, or 3rd party apps that don't run ads at all