The Nippon TV (NTV) television broadcasting company announced on Thursday that it has decided to acquire 42.3% of the shares of world-famous animation studio Ghibli. This transaction, once completed, would make NTV the largest shareholder of the Ghibli, and turn the studio into a subsidiary of Nippon TV.
He means that the acquisition will just result in Nippon TV crassly exploiting their new property as hard as they can, rushing out tons of cheaply-made garbage in hopes of swindling consumers with Studio Ghibli's good name. Eventually, Studio Ghibli will be a name that people associate with cheap shit, and will be forgotten.