Spotlight on / controversy about corporate manipulation of Rotten Tomatoes
Spotlight on / controversy about corporate manipulation of Rotten Tomatoes
The most overrated metric in entertainment is erratic, reductive, and easily hacked — and yet has Hollywood in its grip.
Leaving aside bias towards the American market and critics, this latest criticism of Rotten Tomatoes influence comes from this September 6th piece from Vulture. The report provides new evidence of PR firms paying critics and persuading them to keep negative reviews off of Rotten Tomatoes tracking.
The Bunker 15 employee replied that of course journalists are free to write whatever they like but that “super nice ones (and there are more critics like this than I expected)” often agreed not to publish bad reviews on their usual websites but to instead quarantine them on “a smaller blog that RT never sees. I think it’s a very cool thing to do.” If done right, the trick would help ensure that Rotten Tomatoes logged positive reviews but not negative ones.
Collider has its own overview and retrospective on previous examples of corruption in reviewing, headlined “Rotten Tomatoes has always been mouldy at its core.’ It notes the inherent vulnerability of RT as it is owned by NBC Universal and Warner Brothers. Collider summarizes the recent criticism and analysis of RT as follows.
THE BIG PICTURE
Rotten Tomatoes' binary system oversimplifies complex works of art and diminishes the role of nuanced film critics.
The recent controversy surrounding Rotten Tomatoes reveals the site's susceptibility to manipulation by PR companies.
The dominance of Rotten Tomatoes in film discourse has led to a diminished appreciation for the human element and individuality in film criticism.
Enshittification strikes again
"But the system is broken. Audiences are dumber. Normal people don’t go through reviews like they used to. Rotten Tomatoes is something the studios can game. So they do.”