After ‘Elemental’ Bombs, Can Pixar Restore Its Box Office Touch?
After ‘Elemental’ Bombs, Can Pixar Restore Its Box Office Touch?
Pixar’s chief creative officer Pete Docter recently told the press that he doesn’t “think of Pixar as making children’s programming.” By the look of box office returns…
It’s more expensive for a family of four to go to a theater when they know they can wait and it’ll come out on the platform,” Docter has since admitted to Variety. Now, the studio is attempting to reverse course. In an effort to remind the public that Pixar is once again making movies for multiplexes, Disney shelled out to send “Elemental” to the Cannes Film Festival, where it was greeted with a five-minute standing ovation. “We’re trying to make sure people realize there’s a great deal you’re missing by not seeing it on the big screen,” Docter added.
Wife and I can’t stomach the prices at the theater when we’re already paying for Disney+ or can buy a movie to stream in 4K and Atmos at home. Plus, we’ve realized we’re a lot more comfortable. The entire family prefers to wait and see it in our home theater vs seeing it now in a cinema.