Valve "followed" 1.7 million Steam users for over a year, and now reports those gamers spent $20 million on microtransactions and another $73 million on games and DLC
Valve says the data proves "Steam isn’t just a storefront—it provides social community, game discoverability, interactive events, and a deep set of game-enhancing features to attract and retain players who will be checking out new games in the future."
I think it proves that Steam is the largest storefront on PC and that PC is growing and replacing other platforms.
I haven't seen an interactive event on Steam for, like, a decade. Unless they're counting sales as interactive events. 🤔
They used to have, like, gamified events where you're earning things (like maybe trading cards or badges or other Steam profile items) by playing a small little browser game inside the store page. Those were always fun.
one example of a steam interactive event was when valve was actively giving viewers who were watching the game awards through steam a raffle to get a free steam deck