These "services" are mostly digital right? Like streaming, hosting, subscription based software et cetera?
I would dearly love to see a change away from US based tech. US tech giants have just fucked everything really. The EU seems to have the only governments willing to hold them accountable during the last 10 years.
Please don't spread misinformation about trade deficits. That is part of the "logic" that trump uses to justify US tariffs. Trade deficits are generally not all that important.
There are good reasons to switch from US goods and services - this is not one of them.
Sorry, not an economist: wouldn't be better for Europe to spend less on digital services provided by US companies? I thought that was the point of the whole movement, but as I said, I'm really not that knowledgeable about macro economics .
Motivations behind actions matter. Reducing trade with the US may have several justifications. Among these are to “balance a trade deficit” and “to isolate America financially”.
So, while the actions taken to reduce trade with the US may be the same for both justifications, there is a distinction to be made as to the justification for said actions.