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Google's Topics API: Rebranding FLoC Without Addressing Key Privacy Issues

brave.com Google's Topics API: Rebranding FLoC Without Addressing Key Privacy Issues | Brave Browser

The Topics API does not address the core harmfulness of FLoC: that it’s arrogant and dangerous for Google to be the arbiter of what users consider “sensitive” data.

Google's Topics API: Rebranding FLoC Without Addressing Key Privacy Issues | Brave Browser

Peter Snyder, senior director of privacy at Brave browser, told Lifewire via email that although Topics is slightly better than FLoC, it certainly doesn't improve privacy.

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