Tracking 12 Years of Netflix Premium Price Increases (+108%)
Tracking 12 Years of Netflix Premium Price Increases (+108%)
CPI taken from https://www.bls.gov/data/inflation_calculator.htm
I fudged the CPI calculation a bit because I didn't do the compounding monthly, but I ensured that based on the CPI calculator, the starting value of $11.99 -> $16.43 from January 2013 -> December 2024.
To be fair, I think CPI is somewhat bullshit, but it was the easiest .gov source for inflation data that I knew about.
Data:
| Year | Basic | Standard with Ads | Standard | Premium | Premium Following CPI | CPI Inflation % |
|---|---|---|---|---|---|---|
| 2011 | $7.99 | - | - | – | - | - |
| 2012 | $7.99 | - | - | – | - | 1.60% |
| 2013 | $7.99 | - | $9.99 | $11.99 | $11.99 | 1.58% |
| 2014 | $7.99 | - | $10.99 | $13.99 | $12.19 | -0.89% |
| 2015 | $7.99 | - | $11.99 | $14.99 | $12.09 | 1.37% |
| 2016 | $7.99 | - | $11.99 | $14.99 | $12.26 | 2.50% |
| 2017 | $7.99 | - | $12.99 | $15.99 | $12.57 | 2.07% |
| 2018 | $7.99 | - | $12.99 | $15.99 | $12.84 | 1.55% |
| 2019 | $8.99 | - | $13.99 | $16.99 | $13.05 | 2.49% |
| 2020 | $8.99 | - | $14.99 | $18.99 | $13.38 | 1.40% |
| 2021 | $8.99 | - | $14.99 | $18.99 | $13.58 | 7.48% |
| 2022 | $9.99 | - | $15.49 | $19.99 | $14.60 | 6.41% |
| 2023 | Phased Out | $6.99 | $15.49 | $19.99 | $15.55 | 3.09% |
| 2024 | – | $6.99 | $15.49 | $22.99 | $16.04 | 2.33% |
| 2025 | – | $7.99 | $17.99 | $24.99 | $16.43 | - |
edit: Zeroed y axis
Someone has to think of the shareholders. Regular and persistent profits aren't enough. Must make more moar MOWER! 🤑
Which is strange because you would think keeping the price low enough to sway customers away from other services or low enough it's forgettable (gym membership style) or just low enough to keep people from canceling would net them more customers and make up for the lower rates.
But no they keep increasing and driving more people away which in turn causes them to raise rates again this is a death spiral.
It's easy to raise rates when the competition is doing the same and people keep paying for it.
Don't worry, things will get disrupted eventually and we won't even remember what Netflix was. And they themselves won't care because the C-Suite executives will be rolling in millions upon millions which is the end goal for these companies anyway.
Companies want fewer high-value customers vs. loads of low-paying customers. Get the same revenue, spend less on overhead.
AFAIK netflix doesn't pay dividend, so the shareholders see nothing of that. the top managers probably pocket it all. the shareholders have to gamble on the stock value or buybacks to make profit (except the ones who are also top managers, of course)
"Oh your income hasn't doubled in the last 14 years? What's wrong with you" - everyone selling everything
I've been cutting services over time and Netflix is on the chopping block now. It gets so tiring when one is trying to do things legally.
I have hulu (thru TMobile) , prime, Netflix (thru TMobile), max (thru att fiber), apple tv (thru TMobile), paramount (thru Walmart), and none of them would play 4k on my Linux PC because it's linux. What's even the point of going thru legal means? I'm super happy with jellyfin, realdrbrid,and stremio
Yeah the inability to use services on Linux is so bad.
Exactly. The content we pay for can't even be consumed properly. It's forced to be done within very specific confines. When you think you own media or software, that company simply changes its terms and you're out money and the content. It's all ridiculous.
Who still has Netflix? There's nothing decent on there
I do. I like a lot of their stuff though, so for me it's still worth it.
Fair fair, did your show not get cancelled?
Me. There's plenty of good stuff on there, it's just a hassle to sort it out to what you like.
Ye I'm not paying to work
I watch a lot of stuff on there, probably half are rewatches of favourite shows. But my Netflix is €8.99 a month for ages so it's not bad.
You know, if everyone pirated everything for long enough, there'd be no more money for all these content resellers to lobby Congress with, and copyright would just die.
And I suspect that the number of shows/films they have in their library is inversely proportional to the cost.
Source: Former Netflix member who cut the cord in 2022.
Funny, all their stuff is still free.99 on 1337x
While I fully agree Netflix is gouging customers.
This chart doesn't tell the whole story, and is pretty misleading.
When Netflix started it was getting great content CHEAP. Content owners were just happy to get extra licensing money. Then online streaming exploded, and content owners started asking insane unsupportable fees. Or just refusing to lease, and start their own service. That's why Netflix is becoming a producer.
Not trying to defend anybody. Just pointing out out the danger of only looking at one metric and not the whole picture...
Yeah I agree with this. But then you have all the things thetyve taken away as well (account sharing etc...) and I could make a chart that shows the true price increases as well.
I think, frankly, all you have to do is look at Netflix's ever increasing annual net income for a very similar chart to above. They are price gouging, despite any additional costs they may have
Furthermore, their content library hasn't gotten better. They don't have a lot of the aaa content they used to have. So yeah, people started licensing it for more, and in a lot of cases Netflix said, nah we'll just have a shittier library.
And their profits keep going up
https://ir.netflix.net/financials/quarterly-earnings/default.aspx
In a way you're actually paying much much more seeing as you used to be able to share your Netflix with others. So that cheap amount of money got you x amount of accounts while the latest most expensive amount gets you 1. It's almost shrinkflation.