The dealership eventually gave in, but it put up a big fight over a fraction of a second delay.
A Purdue University student thought he kicked his way to a two-year car lease for making three field goals in a contest held during the Boilermakers’ season opener in West Lafayette. However, the dealership sponsoring the giveaway later reneged on the deal because of a technical. The final kick – a 40-yarder – left his foot just a split second too late on August 31. Car dealerships really cannot help but be bastards, can they?
For giveaways like this the sponsor will, if they're competent, get insurance that covers the cost if a contestant wins. It might be their insurance company that is the issue, not the dealership.