Meta's latest strategy to offer its AI models for free commercial use turns up the heat on OpenAI and Google and their closed-source AI business model.
If we're talking about something like LLaMA (i.e. people can run the model locally) then it's impossible to do that directly. A model can't collect data, metrics, phone home, anything like that by itself. The article sounds like it's talking about that kind of thing, not providing a service that people can access a model through (in the lines of ChatGPT).
This was the initial strategy of OpenAI and the reason for which it was created: put pressure on Facebook and Google. It worked in its own pervese way, I would say.