Many struggling cinemas depend on sales of pricey food and drink as ticket revenue mainly goes to film studios. But does banning outside supplies really add up, asks Stuart Heritage
The price and margin for the movie theater of the tickets is decided by the movie studios. I agree that everyone that can buy a drink to support the movie theater should do so but if you are bringing your stuff it should not be punished like this.
Maybe we could all stop the BS and charge what it takes to run a theater then charge what the food really costs? $1 bag of popcorn, $1 soda, candy near cost.
If you charge at cost then you don't make a profit, you only generate revenue that isn't sufficient to cover expenses. I'd be fine if a regular popcorn and drink was $10, it's when it's $15+ that you've lost me.
Ah yes, buy the food and drink that costs more than the ticket itself... My local cinema is thriving currently, they even have super cheap tickets and don't give a damn if you bring snacks with you. There was never one time where they removed features of the cinema or made it more expensive, so I am theorising that no, you don't need to buy the extras to keep the cinema afloat.