Germany’s solar market faces price wars, consolidation
Germany’s solar market faces price wars, consolidation
A series of inquiries to residential PV installers has revealed a tough consolidation phase in Germany’s solar installation market. With an increasing number of installers offering solar arrays at very low prices, competition is intensifying as companies vie for fewer orders.
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“Consolidation is in full swing and I'm excited to see who will still be there at the end of the year,” said one managing director, on condition of anonymity.
Installers face significant challenges, including employee utilization, short waiting times for commissioning, and declining demand due to higher interest rates, inflation, and high electricity prices.
He also said that large online providers could exploit current market conditions, affecting even reputable solar installers.
“Price competition in the balcony module segment makes a normal PV system seem too expensive,” said another executive.
Another long-standing installer compared the current market to 2012, criticizing the media's focus on low prices from third-rate Chinese manufacturers.
“I’m pessimistic about the second half of the year,” he said, noting the need for future support and policies to ensure sector stability.
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